TON
Innovations Lab

The team that keeps TON ahead of what's next

Denis Creighton  |  Head of Innovations Lab

Innovations Lab | 2026 01
The Problem

Speed is a competitive advantage.
We need to move faster.

The crypto and AI spaces move fast. New narratives, new tech, new moments emerge daily. The teams that win are the ones who show up first — not the ones still catching up a month later.

Why We Exist 02
Our Mandate

What Innovations Lab owns

Mandate 03
The Team

Four people. Clear lanes.

Denis
Strategy & Direction
Spots opportunities, sets the agenda, initiates everything. Nothing starts without a brief.
Julien
GTM & Partnerships
Translates ideas into launch-ready briefs. Owns partnership campaign submissions.
Caterina
Campaign Execution
Owns everything from brief to live. Leads events and seasonal campaign submissions.
Roger
Ops & Tech
Keeps timelines, ClickUp, and handoffs running. Owns tech campaign submissions.
The Team 04
Workflow

How a project moves

Denis
Spots + briefs
→
Julien / Roger / Caterina
Submits form by type
→
Intake
Kickoff + align
→
Production
Build + QA
→
Live
Publish + report

Campaign type determines the lane: partnerships go to Julien, tech to Roger, events to Caterina. Every project starts with a full brief — objective, audience, key message, output, assets, owner.

Workflow 05
First Initiatives

What we're building now

1
TON AI Marketing Strategy
Defining how TON shows up in the AI narrative. Frameworks, campaigns, and partnerships built around the AI moment in crypto.
2
Identity Hub — Bounties Platform
Rebuilding Identity Hub as TON's builder rewards and bounties platform. Reference model: Superteam on Solana.
3
Fuse Sticker Store Relaunch
Campaign launching with the Oleksandr Usyk sticker pack. High-profile collab, culturally relevant, built for reach.
Initiatives 06
ENR

Emergency Narrative Response

Radar
Denis spots an emerging narrative in crypto, AI, or culture before it peaks
24 Hours
Rapid brief written — objective, audience, message, output — direct to Youlia
Response
Quick response team assembled, campaign live within the week
Goal
Compress reaction time from weeks to days. Be part of the story, not catching up to it.
Urgent activation — rare by design
ENR Protocol 07
We don't react to the future.
We show up before it does.
Innovations Lab — TON Foundation Marketing
2026

TON

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